Rising Above the Noise to Engage Buyers with Digital Darts
Enhancing Experience for Ticket Sales with Portfolio Storytelling
Breaking Through The Noise
In the summer of 2019, Warren Parr, Director of ticket sales, realized the game had changed for his ticket sales team for the Atlanta Falcons. Armed with mobile phones and lists to call on, how would they break through the noise when today’s fans have so many options for entertainment? Email boxes are flooded, open rates are down to less than 10%, and the current sales strategy for the team was an email.
The Challenge for Sales
A One-to-One Experience
The Atlanta Falcons uses technology to deliver digital portfolios directly to mobile phones with text message. iFOLIOs result in up to 75% open rates on mobile because they shared one-to-one. iFOLIO tech enabled the Falcons to move away from the typical outreach email, and #RiseUp above all the digital noise that surrounds buyers today.
How Did This Work Exactly?
Ticket sales teams are equipped with a list of warm leads that have an association with the Atlanta Falcons. For inbound leads, iFOLIO works well as an initial point of contact to spark engagement. Reps send a personalized, digital portfolio through 1-1 text message delivery and follow up with a call.
Storytelling and Experiences
The portfolio transports each fan on a night at Mercedes Benz stadium, cheering on THEIR team. Compared to directing people back to the website or sending a stale PDF, iFOLIO delivers a delightful package of a visual share, personalized message, and clickable link. With over 50 multimedia display options, iFOLIO acts as digital marketing on steroids for the Atlanta Falcons!
For outbound leads, the sales team has a digital business card to connect and convert fans on game night. With just one text, a sales rep’s info saves right into contacts and, on the flipside, lead info is automatically reported back into CRM.
iFOLIO’s Reverse CRM keeps sales teams focused on connecting with new prospects.
Speeding Sales Cycles
Sales reps guide each fan through the buyer journey with custom portfolios for each part of the cycle. iFOLIO helps the Falcons stand out in the initial interaction, keep the buyer engaged during the buying process, and close contracts with a personalized proposal containing their custom package. The Falcons reps gauge the buyer interest using iFOLIO's patent pending analytics. Data-driven follow-ups help speed sales cycles and enhance customer experiences.
iFOLIO has helped the Falcons increase sales.
The leaderboard analytics show the team has over 1,000 shares with an astounding average time on page of
3 minutes and 58 seconds.
Blake said,"My first iFOLIO share resulted in an immediate ticket license."