J.T. Rougeou

Retired Equifax

Sautee-Nacoochee, Georgia

J.T. Rougeou

iFOLIO Advisory Board Member

Retired Equifax Inc.

  • Corporate Executive VP and Group Executive
  • President- North American Information Services

BS Marketing and Economics

Louisiana College

Attended on full four year baseball scholarship

Executive Management Program 

Duke University 

Executive Management Program

Georgia State University  

Business Path

Key accomplishments achieved in numerous leadership positions during a 37 year career with Equifax:

  • Created analytical specific modeling products which generated new credit scoring solutions
  • Acquisition of 15 affiliated Credit Bureaus that significantly increase Equifax Market Share in North America
  • Orchestrated the sale of one Equifax Geo Demographic and Market Segmentation Unit that provided the Corporation with Capital for future acquisitions
  • Managed growth for Equifax Marketing Research Company, Elrick & Lavidge, to become the fifth largest marketing research company in the U.S.   


Louisiana College - BS degree (marketing and Economics Majors) Attended College on a full four-year baseball scholarship

Duke University – Executive Management Program

Georgia State University – Executive Management Program

  • Graduated Louisiana College 1961.
  • After graduation completed Service in the U.S. Army and achieved rank of Staff Sergeant.
  • Louisiana College honored J.T. in 2001 as a “Distinguished Alumnus” for his exemplary business career.


J.T. is a strong believer of equal say and respect in the workplace.


  • Years of Marketing Experience
  • Has contributed in 6 different Board positions
  • Well-known and respected authority

Industry and Community Contributions

  • President of American Marketing Association of Atlanta
  • Executive Board Member of University of Georgia’s Masters of Marketing Research Program
  • Served on Executive Board of International Credit Association
  • Past Executive Board Member of United Way of Atlanta
  • Served on Executive Board of Greater Atlanta Council of Boy Scouts of America
  • Former Executive Board Member of Sautee-Nacoochee Community Center and Cultural Art Museum in the Northeast Georgia Mountains    

All About Family

J.T. and wife Marcia enjoy living in Georgia’s historic White County with their Golden Retriever, Cheyenne. J.T. has two daughters, one living in Autstin, TX and one in Richmond, VA. He has four grandchildren and enjoys visiting all his family. Marcia has three sons who live in Tennessee, New York, and Indiana and enjoys visiting her sons and her seven grandchildren.

Together, J.T. and Marcia are actively involved with their Church family and both dedicate time to various ministries that are part of their Church.     

J.T. Rougeou

Retired Equifax

Atlanta, Georgia

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